They key to unlimited visitors

Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.

Clearly, keywords are big business. There is much to be gained by getting them right. While the effort required can be great, the rewards for mastering this trade is substantial. Keywords may very well be key to the greatest financial opportunities of our time.

Keywords are the words and phrases people use in their online searches. Be aware that sometimes the searchers motives are purely academic, while at other times the research is preparation for making a purchase decision at a later time (maybe 5 minutes, 5 hours, 5 days, 5 months). However, a money-transaction ensues only in a third case, when a searcher becomes a buyer and uses specific keywords to locate the product or service they know they want to purchase.

So, while all three instances involve keywords, only one type (statistically speaking) consistently leads to making sales. Our search engine marketing service digs to identify the keywords customers are using when they are ready to BUY your product or service.

Our secondary focus is to work keywords into your information pages that funnel (re)searchers to your sales pages which engages them to action. The difference between our marketing group and others is we focus our efforts on determining exactly which keywords people use to buy and which ones they use to research for your particular market.

We then reverse-engineer the process by building your buy keyword-pages first before broadening our focus toward crafting your information-pages that will capture the (re)searchers as well.

Keyword Research Basics

In order to obtain the best results, our keyword research consists of at least three major steps:

Discovery

Finding as many keywords as possible relating to your Web site. Online tools exist to speed up the discovery process by allowing marketers to search for related keywords and their relative search popularity.

ROI Analysis

This entails finding the most valuable keywords for your Web site. The most generic keywords are the most widely searched, but also the most competitive, and sometimes bring mediocre conversion rates. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI.

Competitive Analysis

Next of course would be analyzing the strength of competitors for potential keywords. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received.