Natural Search Engine Optimization

The website world has changed. Sure, you can still generate decent traffic and leads simply by advertising your URL (and you still should). But more and more, the way consumers are finding companies, services and products, online, is with category and keyword searches they initiate themselves on Search Engines and within online directories.

So what good is a great Web site if it's not taking advantage of search engines in attracting new and qualified traffic? It's all about choosing your online words very carefully.

What's in a word? Success. Or failure. Choose the words and phrases people are actually using in their searches, build them into your site the right way, and Search Engines will find you. And if Search Engines find you, so will customers.

The web-scape has changed. It's no longer the Flash that gets you the cash... it's showing up high in the rankings on search engines. Search engines serve up your site to customers because of how your site is structured, written, and linked. Search engines have also gotten smarter, harder to fool with some old and questionable techniques designed to trick engines into racking up more points for the site.

To help optimize your site, we'll look at your site from a technical, content and site-design perspective - just like a search engine would - to ensure search engine technical compatibility.

Listed below are SEO techniques we do not use:

Hidden text or links
Misleading or repeated words (known as keyword stuffing)
Cloaked pages
Deceptive redirects (keyword-stuffed landing pages that quickly redirect to the real page)
Doorway pages
Duplicate sites or pages
Monthly submissions to search engines (a waste of time and money)
Mainly optimizing Meta keyword tags

SEO Competitive Research

How do you measure up? That's the million dollar question. We will analyze where you currently rank in comparison to major competitors in your industry (and not all your online competitors are who you might think they are). We will see who owns the searches most relevant to your business. Because only when we understand who owns the space can we devise a strategy to help you take their place in the rankings.

As part of our search marketing effort on your behalf, we also...
Analyze the SEO design of competitor sites- what they're doing well and here the holes are in their method
SEO copy on the major pages of your competitors sites
Where you rank versus the competition in search results
Which specific keywords your competitors are targeting
What SEO techniques the competition is using to get rankings
What your competitors' linking strategies are.

Our total SEO Project Management allows for complete Search Engine Optimization coverage, from initial keyword research to development and implementation to reporting and analytics. Our Search Marketing team will provide you with the optimal level of service you require - be it large or small, local or national, one important project or a long-term relationship.

Essentially, your business becomes our business. And rest assured: when you partner with Web Promotion Consultants on a SEM project, you will be found on Search Engine results.

Not lost in the shuffle.