Paid search and Pay-Per-Click

We will tell you right from the get-go that paid search marketing is not for everyone. It can be risky and quite expensive unless you know and understand how the entire process works, the importance of call-to-action copywriting and the ability to spend money to make money. Regardless of the paid search marketing method elected by the client - pay per click or pay for inclusion - expertise is needed in order to maximuize the return on investment (ROI).

The real key to paid inclusion and or pay-per click marketing is to create and manage the least costly program with the most maximum returns. Analysis of click rates coupled with sales conversions can be a daunting task.

Done well, paid search advertising campaigns may include hundreds, even thousands of keywords. There are bid management strategies to consider, click-through rates to analyze and sales conversion rates to study. Supported by our proprietary tracking technology and close relationships with the search engines like Google, Yahoo, MSN, shopping engines and others, Web Promotion Consultants manages the returns on your paid search marketing campaigns, so you can manage your business.

The Importance of Landing Pages

Not know what a landing page is? Well, in order to have an effective paid search marketing program they are essential. Landing pages are the sales people of the internet. They meet customers at the door, direct them to the product they want and then walk them through the check-out, waving and saying, "thank you" as they leave. We use research-driven usability principles to develop designs that encourage your target audience to act. Then we use A/B or multivariate testing to hone your website pages, tweaking your visual impact, promotional offers and marketing messages for optimal performance.

Ad Creatives

How much creativity can you fit inside one of those little paid search ads? The short answer is a lot. Plus, it has to work. And much like last week's sandwich, ad copy can get stale. We know how to keep your messages fresh and your promotions lively with as little as 70 characters of text. It takes finesse, flair, subtlety and creativity everyday.

Utilizing paid search marketing tactics might possibly be the missing piece to the puzzle of your online success.

Remember, an effective paid campaign is just like an effective organic SEO campaign. You do not always have to be number one. In fact, in some cases a number 2 or 3 position can be much more effective at a much lower cost.

Interested in having us perform a site analysis for you? Please feel free to fill out the information below and send it to us.

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